Top Skateboard Companies and TOP TRENDS in 2023
What’s Important: Skateboarding has been a popular sport for decades, and it continues to gain traction as we move into later stages of 2023 and see how the skateboard trends are shaping up.
With the rise of social media and accessibility to skate parks, more people are embracing this adrenaline-fueled hobby than ever before.
What is a skateboard: A skateboard usually consists of a specially designed maplewood board combined with a polyurethane coating used for making smoother slides and stronger durability. Most skateboards are made with 7 plies of this wood. North America is the largest consumption of skateboards at 32 %.
The Skateboard Trends for 2023: These skateboards are all growing in popularity:
- Plain colors
- Customized boards
- Glow-in-the-dark features,
- Plastic skateboards
- Artistic boards
North America is the largest market at 32%
Skateboards made of plastic are once again on the rise as consumers look to become more eco-conscious. This is a major trend that will only increase in demand over time, with brands looking to create skateboards from recycled materials such as plastic bottles, as well as attempt to reuse pieces from broken skateboards in new ones.
The global skateboard market size was estimated at USD 3.22 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 3.5% from 2023 to 2030. The rising enthusiasm for sports among younger individuals is poised to generate higher demand for products in the market.
Teenagers, from 12- 17 years, is the largest segment and accounted for 38.4% share of overall revenue in 2022. This demographic is particularly attracted to the exhilaration, sense of liberation, and avenue for self-expression that skateboarding provides.
The use of skateboards by various college students for commuting inside the college premises is also driving the market for skates.
There are many skateboard companies that are popular and well-known in the skateboarding industry. Here are some of the top skateboard companies:
Baker Skateboards
Baker Skateboards is a skateboarding company based in Los Angeles, California. Andrew Reynolds is an American professional skateboarder known for co-founding Baker Skateboards in 2000 with artist Jay Strickland. He is now Baker Skateboard’s sole owner. Reynolds established Bakerboys Distribution with Erik Ellington and Jim Greco in 2007.
The brand is known for its irreverent, edgy style, and has developed a loyal following among skateboarders. ‘
Deathwish Skateboards is run through Bakerboys Distribution, a sister company to Baker Skateboards, also owned and run by Greco, Ellington and Reynolds.
Element Skateboards
Element is known for its focus on environmentally friendly skateboard decks and a strong team of professional skateboarders.
They are a brand that specializes in producing high-quality skateboards and skateboard-related apparel and accessories. The company was founded in 1992 in California, USA, by skateboarder Johnny Schillereff.
Girl Skateboards
Girl Skateboards is a skateboarding company based in Torrance, California. It was founded in 1993 by Rick Howard, Mike Carroll, Megan Baltimore, and Spike Jonze. The company is known for its distinctive logo, which features the silhouette of a girl with a ponytail, and its high-quality skateboards.
Girl Skateboards is part of the Girl Distribution Company, which also includes other popular skateboarding brands such as Chocolate Skateboards, Royal Trucks, and Ruby Clothing. The company sponsors a team of professional skateboarders, including Eric Koston, Sean Malto, Rick McCrank, Brandon Biebel, and Mike Mo Capaldi, among others.
Toy Machine Skateboards 
Toy Machine Skateboards is a skateboarding company founded in 1993 by professional skateboarder Ed Templeton. The company is known for its distinctive graphics and designs, which often feature Templeton’s artwork.
Toy Machine has sponsored many well-known skateboarders over the years, including Josh Harmony, Leo Romero, Matt Bennett, and Collin Provost. The company has also released numerous skateboard videos, including “Welcome to Hell,” “Jump Off a Building,” and “Suffer the Joy.”
Website: Toy Machine Skateboards
Plan B Skateboards
Plan B Skateboards is a skateboarding company that was founded in 1991 by professional skateboarders Mike Ternasky and Brian Johnson. The company was known for its innovative skateboard designs and its team of top professional skateboarders.
After Ternasky’s tragic death in 1994, the company was taken over by a group of skateboarders including Danny Way and Colin McKay, who continued to expand the company’s product line and team roster.
Its team has included some of the most talented and innovative skateboarders in the industry, including Way, McKay, Ryan Sheckler, PJ Ladd, and Chris Cole.
Plan B Skateboards is known for its high-quality skateboard decks, which are made from premium materials and feature cutting-edge designs.
Zero Skateboards
Zero Skateboards is a skateboard company that was founded in 1996 by professional skateboarder Jamie Thomas. The company is based in Carlsbad, California, and is known for producing high-quality skateboard decks, wheels, and other skateboard-related products.
Zero Skateboards has sponsored some of the top professional skateboarders in the world, including Tommy Sandoval, Chris Cole, Jamie Thomas himself, and many others.
Enjoi Skateboards
Enjoi Skateboards is a skateboarding company that was founded in 2000 by professional skateboarder Marc Johnson, along with Rodney Mullen and Steve Rocco. Enjoi is known for its playful and irreverent approach to skateboarding culture, with graphics and videos that often incorporate humor and satire.
The company has a team of professional skateboarders who represent the brand, including Jerry Hsu, Louie Barletta, Caswell Berry, and Nestor Judkins.
Enjoi Skateboards is part of the Dwindle Distribution company, which also includes other skateboarding brands such as Almost, Blind, and Darkstar. The company is based in El Segundo, California.
Real Skateboards
Real Skateboards is a skateboarding brand that was founded in 1991 by skateboarders Jim Thiebaud and Tommy Guerrero. The brand is known for producing high-quality skateboards and skateboard accessories, as well as sponsoring a team of professional skateboarders.
Real Skateboards is based in San Francisco, California, and is part of the Deluxe Distribution family of skateboard brands, which also includes Anti-Hero, Krooked, Spitfire, and Thunder.
The brand has a strong focus on supporting and promoting the skateboarding community, and regularly sponsors skateboarding events and competitions around the world. Real Skateboards also places a strong emphasis on sustainability, using eco-friendly materials in their products and packaging.
Almost Skateboards
Almost Skateboards is a skateboard company that was founded in 2003 by professional skateboarder Rodney Mullen and business partners Daewon Song and Cooper Wilt. The company is based in El Segundo, California, USA.
Almost Skateboards produces skateboards, skateboard decks, and skateboard accessories. The company is known for its innovative designs and use of high-quality materials. Almost Skateboards also sponsors a team of professional skateboarders, including Chris Haslam, Cooper Wilt, and Youness Amrani.
In addition to its products, Almost Skateboards is also committed to giving back to the skateboarding community. The company has partnered with several non-profit organizations to support skateboarding programs for underprivileged youth.
Chocolate Skateboards
Chocolate Skateboards is a skateboarding company founded in 1994 by professional skateboarders Rick Howard and Mike Carroll. The company is known for its high-quality skateboards, apparel, and accessories.
Chocolate Skateboards has a team of sponsored professional skateboarders, including Vincent Alvarez, Elijah Berle, Chico Brenes, Justin Eldridge, and Stevie Perez, among others.
The company is owned by Girl Skateboards, which is also owned by Howard and Carroll.
Overall, Chocolate Skateboards is a respected and well-known brand in the skateboarding community, with a focus on quality and creativity in its products and team.
Website: Chocolate Skateboards
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